Interim Project Manager Digital

  • Ingevuld
  • Amsterdam

Interim Project Manager Digital
Role: Behavioral Targeting and Personalization
Location: Amsterdam
Duration: Start asap, 5 days/week – 6 months renewable until end of year 2016 after June

Job Description
Our client is in the midst of a digital transformation. The Project Manager will running two simultaneous streams of work to help our Client become advanced in terms of making the digital journey more responsive to the needs of the user looking at behavioral targeting and personalization. Firstly, he or she will assess the environment and define a strategy and approach for targeting / personalization. In the meantime, this person will explore how to take existing tools and approach to implement tangible behavioral targeting solutions to the next step already within 2016.

Key responsibilities

  • Define, investigate, and pilot the capability to install behavioral targeting triggers on the .com website
  • Run a framing study around needs and requirements surrounding automation/personalization across capabilities (web, media, crm, etc..)
  • Clearly define the meaning, scope and timeframe of the evolution toward targeting/personalization
  • Work out a tangible business case for both on-site targeting and a data management platform
  • Build a strategy and evolution of targeting environment with key benchmarks and concrete steps
  • Identify top suppliers and run a Request for Proposal
  • Run a validation pilot within 2016
  • Propose governance and taxonomy structures
  • Continuously communicate and update key stakeholders on progress and results
  • Work with Web and Optimization teams to test and define Targeting triggers

Skills & Experience

  • 6-10 years project managing large digital deployment projects
  • Strong marketing and technical acumen
  • High degree of technical knowledge surrounding Behavioral Targeting, Data Management Platforms, DSP’s and the broader digital automation landscape
  • Past experience doing Behavioral Targeting framing studies and implementation with a large global player
  • Excellent communicator and ability to work with technical and senior stakeholders alike
  • Organized, timely, and structured in ways of working
  • Ability to strategically frame complex problems into workable and practical steps
  • Master’s degree in a relevant field
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